Life Insurance Awareness Month

Thursday, September 10, 2009

September is Life Insurance Awareness month. You heard me: an entire month dedicated to raising the awareness of how life insurance can benefit your family and or business.

LifeHappens.org summed it up best as to why we utilize an entire month to spread the word.  "These are unsettling times. Over the past year, almost every pillar of our financial security has been shaken, one by one. The bursting of the real estate bubble, the precipitous decline in the stock market, a rapid spike in job losses. Now more than ever, Americans are searching for ways to maintain basic financial security. One source of financial security still stands strong, however, and that’s life insurance. It continues to do what it was designed to do – serve as the foundation of your family’s financial security."

In my hometown of Franklin, TN we have experienced several tragedies over the past three weeks. You hate to hear about anyone passing away, but when the situation entails young lives, we should take a moment to reflect on our own mortality. I purchased a cancer plan last year simply because of Lance Armstrong's story. (If he can get cancer, anyone can)!

However, unlike cancer insurance, life insurance is the one only insurance policy that you are guaranteed to need at some point. As I watch people provide the best vacations for their families, send their kids to prestigious schools, attend the best restaurants, purchase the most expensive clothes, and drive luxury cars, it is easy to see that everyone wants the best for their families. So, why gamble with your families’ financial security? Life insurance is a safety net to provide an income for your family in case you are no longer able.  You can guarantee your children will have their college education paid in full, eliminate any outstanding debt for the surviving spouse, and provide guaranteed income income for the remainder of their life. There are several other benefits that life insurance offers however the main benefit is that with life insurance, you give your family options while leaving your legacy.

We want to hear from you! Please send us your story about how life insurance has helped you or someone your know. Your story may just help someone notice their need for life insurance.

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