Carlton Financial Group - Insurance, IRAs, College Planning and more

In my opinion, Twitter, in the industry of estate planning, retirement and insurance, is still questionable for a viable means to market services. To me, it is similar to jogging on a treadmill: you may run three miles; however, you haven't gone anywhere.

I have both a personal account (@kylecarlton) and a business account (@carltonfg) which appears to conflict the way most businesses in my industry are utilizing this tool. It appears that most people are mixing their business and personal lives in one account, assuming their clients, potential customers and social circles are interested in both. Are current clients and potential customers really interested in the personal lives of you and your staff? Does that personal relationship and inside information make people feel like the company has a heartbeat? My thought process and research to this point has led me to the conclusion to give my followers the option to choose what type of tweets they would like to receive. Do you want to hear about me or my company?

I understand that Twitter has an incredible range and it can be a very easy way to distribute relevant information to people interested in hearing your message. Now, I can read all the articles about why and how people are using it but I want to hear from you. How are you using it?  Why, and what has it meant to you and your business?